What it means to be true

True to Self was founded for cup-runneth-over type thinkers. We know you have a whole world inside you, just aching to be set free. What you do, you do with intention, gusto, and love. Knew we liked you for a reason.

How do we Stay True

True to Self takes pride in supporting local creatives, businesses, entrepreneurs, young talent, and those with a vision. We run a tight ship of trusted and true sailors.

Every word on this website, collaboration, connection, and photo you see here was made with love by someone we know and feel blessed to have in our corner.

Our mission

To spread spiritual energy and offer reassurance on the importance of the individual, that their morals are leading them in the correct direction and that there is a community of likeminded humans out there on that same journey.

Introducing Bino
A word from our founder

I'm an artist. I'm an athlete. I'm a stoic. I'm an introvert, and I'm a creator. True to Self is bringing all of that together - bringing out the energy, sharing it, as well as my thoughts with likeminded people. Morals, methods, and integrity are always at the forefront of my mind and, often, I think people like myself feel isolated. We feel alone because of social media, because of the internet, the state of the world and all the noise that's out there. We tend to quiet ourselves down a little bit. So across the brand - the designs, visuals and the copy - I want everyone who my message resonates with to feel like there's a space where others share that feeling and ideology and to spread it and multiply it exponentially.

Core values

Ethical production

A strong emphasis on the importance of manufacturing processes: ensuring fair labor practices, and environmentally responsible sourcing of materials. This reflects a commitment to social responsibility and sustainability.

Quality over quantity

The focus is on creating high-quality garments that stand the test of time. This approach encourages consumers to invest in timeless pieces rather than engaging in fast fashion trends, promoting a more sustainable and mindful approach to fashion.


Attention to detail and craftsmanship are key for us at True to Self. Every detail on each garment is carefully designed and produced with precision and love. Our dedication to delivering products that are not only stylish but also well-made knows no bounds.

Behind each thread...

... there is an undeniable vibrant energy. Same as you. Our designs are a celebration of life, vitality, and individuality. We believe in the power of clothing to empower and inspire. With innovative designs and a commitment to staying at the forefront of fashion, we infuse energy into every piece, inviting you to express your unique style with confidence.